SHAREHOLDER FANTASY / MELBOURNE DESIGN WEEK

March 2022

Shareholder Fantasy. At the heart of the project is a vision of a global scale manufacturing centre composed of, and controlled by, of all the participants in the project. This manufacturing centre is both instantaneously materialised and totally decentralised. It is one that is obedient to the individual instead of the inverse. It also almost entirely eliminates the need for geographical square footage by prioritising digital communication to connect its stakeholders and distribute its products. In this way, the project’s broadest reach explores the implications of technology, labor, and de-structured hierarchies on domestic expressions of self.

Underpinning the exhibition is a humanistic outlook on the state of the world, in spite of the worst consequences of global marketplaces. Consequences which have been witnessed, but also readily accepted, in the pursuit of more. More stuff, more space, more people, more power, more everything. This project rejects the production standards and instant availability of consumer culture in order to invite expression and radical inclusivity.